Why does anyone have to be fired?

On the 28th of January, Alan came from Neuss to tell us what the situation is. 63,5 people can stay and that the rest will have to go. So roughly half of the people here will lose their jobs in the next few months. He said the plan is no longer to close down TSC. Obviously there is still work to do and he thanked us or continuing to work in these difficult times. If we are doing a good job, why does anyone have to go? What is the actual goal of this restructuring? What is the actual goal of this restructuring? Wouldn’t it make more sense to use the people we already have and try to be more efficient this way?

But what is the real problem? The PC market is down, destroyed by the manufacturers itself - lowering prices to sell products must end in decrease of the revenue. And comparing each brand shows that no one is building a real unique PC (except Apple). So why should I buy a Toshiba PC? Probably most customers don´t know anything about Toshiba - or do you know any adverts? Take a look into a Saturn or Mediamarkt and you will see how Toshiba is trying to sell their products... Showing into Toshiba PC history will proof that there is no real strategy; a lot of inventions but no power to establish a new product in the market. If a business is not working, close it - that´s it what the common Toshiba employee experienced in the past.